Blog
From artist development insights to best practices and news, the Venture team shares how we think, what we’re learning, and where the music industry is heading.
Why you shouldn’t pay for playlist pitching
It’s time to stop paying for playlist pitching.
To clarify, if you’re an artist, it’s in your best interest to never pay for a company to pitch your music to third party Spotify Playlists again.
Simply put, there is no longer a viable path for success when hiring these services. It can only either damage your data or your pocket book.
Venture Music has a deep history when it comes to playlisting that has led us to this conclusion. A conclusion we’ve been whispering into as many ears as possible. Well, we’re tired of whispering.
How to Include a Social Media Influencer Partnership in your Next Music Campaign
Partnerships between musicians and social media influencers have created some of the most popular and impactful forms of marketing over the past few years. While there’s endless opportunities of engaging the new and exciting approach, it can also come across as an expensive investment that seems too overwhelming to include in your next campaign.
Before you completely scratch a social media influencer partnership off your list, let’s go over some creative and effective ways you can plan to build your social media influencer collaborations.
5 Things You Should Do Anytime You Release Music
You made it. You got your feelings into a record. You’ve uploaded it to your distribution platform of choice and it’s set for release. Now what? There are many angles to take when promoting new music, but here are some simple organic marketing building blocks for any new release.