As a creative, it makes sense that you’d want to focus all of your efforts on your art. Learning the business side of the industry may not seem as important as learning to hone your craft. But if you want a career, especially a robust one, then you need to understand the flip side of the coin. Talent is the foundation of an artist’s success, but marketing, networking and branding is what not only builds careers, but empires. Just take a look at Jay-Z. That’s why we recommend you treat yourself not only as a musician, but also as a business.