Storytelling is a vital part of building a brand, especially when it comes to bands and musicians. Sure, the product you’re selling - music, merch, tickets, etc. - are important, but you’re not going to build a loyal and dedicated fanbase with products alone. We crave stories - and neuroscience proves as much. People can remember stories up to 22 times more than facts alone. If you want to break through the noise and stick in someone’s mind, you need to have a great story to tell.