Social media can be exhausting and overwhelming to many people, especially musicians. When you are spending most of your time writing songs, working in the studio, and trying to stay sane with a social life, updating your Instagram profile can easily be put on the back burner. But here’s the reality: social media isn’t going away any time soon. In fact, the value of having an attractive social media presence will only continue to grow as a key piece in any entertainer’s career. 

Sure, getting into a consistent routine of gathering content and staying active on social media can seem extremely time consuming, but it doesn’t actually have to be as hard as it looks. The most important thing to remember as an artist is that your audience wants to learn more about you - not your manager or marketing team.

You’re twenty minutes into your meeting, discussing all of the possible marketing strategies for your next release. Finally, someone pops the inevitable question: “Are you on TikTok?”