In April 2024, Gannon Fremin & CCREV, a rising force in the Red Dirt music scene, sought to amplify their presence on Spotify and social platforms ahead of releasing three singles by year-end. With just 35,000 Spotify monthly listeners and a Spotify popularity score of 25, the band faced the challenge of breaking through in a crowded digital landscape. Our mission: to drive discovery, warm up Spotify’s algorithm, and set the stage for explosive growth.

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To build momentum and visibility for Gannon Fremin & CCREV’s upcoming singles, we needed to create consistent audience engagement and optimize their discoverability on Spotify and social platforms.

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Strategy:

We implemented a multi-pronged strategy to push both Spotify and social algorithms:

• Ads & Catalog Focus: Ran continuous ads promoting the band’s catalog to prime Spotify’s algorithm for increased exposure.
• Content Strategy: Created and encouraged content centered around the band’s existing music to foster organic growth and social discovery.
• Algorithmic Warming: Focused on building momentum for Spotify and social algorithms before the release of their three singles, culminating in “With or Without Me” in December 2024.

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Execution:

Growth was steady through the months, but the release of "With or Without Me" marked a turning point. This track immediately resonated with audiences:

• Social Impact: Content featuring the single surpassed 1 million views within weeks of release.
• Streaming Success: "With or Without Me" generated over 300,000 streams in less than a month on Spotify.
• YouTube Traction: The song’s official video garnered over 200,000 views, adding to its viral momentum.

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Results:

Through persistent efforts and strategic planning, Gannon Fremin & CCREV achieved transformative growth:

• Spotify monthly listeners grew from 35,000 to 228,589, a 553% increase.
• Spotify popularity score jumped to 45, reflecting their increased presence on the platform.
• Over 400,000 streams for “With or Without Me” within its first month of release.
• Social content around the single reached 1 million views, amplifying audience engagement.
• YouTube views for the song's video exceeded 50,000, further cementing its popularity.

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Gannon Fremin & CCREV’s journey illustrates how a combination of consistent advertising, strategic content promotion, and algorithmic engagement can create explosive results. From a steady climb to an exponential spike in growth, the campaign highlights the value of long-term planning and focused execution in driving sustainable success.