OVERVIEW

Gannon Fremin & CCREV is a rising force in the Red Dirt music scene. In April 2024, the band hired Venture to help amplify their presence on Spotify and social platforms around the release of three new singles.

With just 35,000 Spotify monthly listeners and a Spotify popularity score of 25, they faced the challenge of breaking through in a crowded digital landscape.

Our mission was to help the band drive discovery, warm up Spotify’s algorithm, and set the stage for explosive growth.

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OUR APPROACH

Venture developed an integrated campaign designed to warm up both Spotify and social algorithms ahead of each release.

• Algorithmic Momentum: Every touchpoint—ads, content, and social—was engineered to steadily build algorithmic favorability, culminating in a push for their most anticipated release, "With or Without Me."
• Catalog Advertising: Ad campaigns drove traffic to the band’s existing catalog, training Spotify’s algorithm to recognize demand and increase visibility across the platform.
• Content-First Marketing: Our team worked with Gannon Fremin & CCREV to create compelling, shareable content rooted in their current music—designed to fuel organic reach and spark interest among new fans across social channels.

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KEY RESULTS

While steady growth occurred throughout the campaign, the release of "With or Without Me" marked a clear inflection point for the band. Their success is a testament to the power of consistent execution and algorithm-focused growth strategies.

Gannon Fremin & CCREV’s journey shows how emerging artists can leverage smart marketing to create explosive, sustainable success.

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• Social Impact: Content featuring "With or Without Me" surpassed 1 million views prior to release day
• Spotify Growth: 198,000 increase in monthly listeners (+553%); 20 point increase in popularity score (from 20 to 45)‍
• Streaming Success: "With or Without Me" generated over 300,000 streams in less than a month on Spotify‍
• YouTube Traction: "With or Without Me" official video garnered over 200,000 views