Campaign Overview

• Spotify Playlist Streams: 25,000 → 275,000 (1100% increase)
• Daily Shazams: 2,000+
• Advertising Platforms: Facebook, Instagram, TikTok
• Key Playlists: New Noise, Rock & Metal, My Metal Playlist

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FiXT is an independent, artist-owned record label founded in 2006 by Klayton, known for his work as Celldweller. Specializing in electronic rock, industrial, and alternative metal, FiXT has built a diverse roster of forward-thinking artists and a catalog that has garnered over 3.5 billion online streams, connecting with a core audience of gamers, sci-fi enthusiasts, and comic book fans.

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In the fall of 2023, FiXT sought to enhance the growth of their own Spotify playlists—New Noise, Rock & Metal, and My Metal Playlist—in order to expand their listener base within the Rock and Electronic music genres.

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Challenge

Despite a strong brand presence and a dedicated fanbase, FiXT's playlists were experiencing slower growth than anticipated. The primary objective was to develop and implement an effective advertising strategy to accelerate playlist growth and, by extension, increase overall listenership across FIiXT's music catalog.

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Our Approach

Venture Music collaborated closely with FiXT to design and execute a comprehensive digital advertising campaign:

• Creative Development: Crafted visually engaging advertisements that resonated with the aesthetic and interests of Rock and Electronic music fans.
• Targeted Advertising: Conducted extensive testing of ad creatives and audience targeting parameters to identify the most effective combinations.
• Platform Strategy: Deployed campaigns across multiple platforms, including Facebook, Instagram, and TikTok, to maximize reach and engagement.
• Continuous Optimization: Regularly updated ad content and strategies based on performance metrics to ensure sustained improvement and effectiveness.

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Results

The campaign yielded significant and measurable outcomes:

• ‍Spotify Streams: Increased from approximately 25,000 to over 275,000, representing a growth of over 1000%.‍
• Shazam Engagement: Daily Shazams across FiXT’s catalog exceeded 2,000, indicating heightened listener interest and discovery.‍
• Retargeting Pool: Established a substantial audience for future marketing efforts, enhancing the label's ability to promote new releases and merchandise effectively.

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Through strategic advertising and continuous optimization, Venture Music successfully amplified FIXT's playlist growth and overall brand reach. This collaboration not only achieved immediate objectives but also provided FIXT with valuable data and insights to support ongoing and future marketing initiatives.