Overview

In September 2022, Deadbeat Girl launched their debut single in partnership with Venture. With emotionally resonant music that spoke to the queer community and an emerging presence on TikTok, the opportunity was clear: leverage early momentum on socials and help develop a genuine fanbase as an artist.

The real challenge was preserving the depth and authenticity of their music throughout our marketing campaign.

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Our Approach

To generate early traction, Venture helped lay out a multi-phase campaign designed to spark discovery, and translate post engagement into real fan relationships. Our approach was centered around consistent content output. Over the course of a year, we maintained a steady cadence of single and video releases - all supported by a tailored mix of social content.

Paid advertising proved especially effective in reaching their highly engaged audience. As Deadbeat Girl began performing live shows, we helped optimize tour promotion by running geographically targeted ads in key markets.

A consistent six-to-eight-week single release schedule kept their content fresh - with singles featuring other known artists helping to drive engagement and discovery.

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Key Results

The results of this campaign were remarkable. In one two-month period, Deadbeat Girl grew from 33,000 monthly listeners on Spotify (July 2023) to 258,000 monthly listeners (September 2023.)

Through a smart blend of consistent releases, community-driven content, and data-backed decision-making, Venture helped transform Deadbeat Girl from a promising new act into a rising artist with a deeply engaged fanbase. This campaign underscores how meaningful storytelling, paired with disciplined digital strategy, can unlock powerful growth - even in the early stages of an artist’s career.

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• Spotify: 240,000 new monthly listeners
• Spotify: 34 point increase in Popularity Score
• TikTok: 17,000 new followers (+126%)
• TikTok: 1.2 million views (+181%)

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