In September 2022, Deadbeat Girl launched their first single with Venture Music. Armed with compelling music that resonated deeply within the queer community and a growing presence on TikTok, the challenge was clear: to leverage this momentum and find their audience. Venture Music identified the opportunity to amplify their reach through a strategic campaign designed to engage fans and boost visibility.

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Our Approach

Over the course of the campaign, we implemented a multi-faceted strategy that included several single releases, an EP, and a high-profile collaboration track supported by Meta, TikTok, and YouTube advertising. TikTok became a cornerstone of the campaign, with Deadbeat Girl’s videos consistently performing well—several surpassing 500,000 views.

Paid advertising proved especially effective in reaching their highly responsive audience. As Deadbeat Girl began performing live shows, we optimized tour promotion by running geographically targeted ads in key Northeast markets. A consistent six-to-eight-week release schedule kept their content fresh, with singles featuring other known artists helping to drive engagement and discovery.

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Results

The results of the campaign were remarkable. Deadbeat Girl grew from just 150 monthly listeners on Spotify to a peak of 240,000 monthly listeners. Their TikTok likes climbed to 1.2 million, reflecting a strong and engaged fan base. In addition, their Spotify popularity score peaked at 34, further solidifying their place as a rising artist in their genre.

• Spotify Monthly Listeners: Grew from 150 to 240,000
• Spotify Popularity Score: Peaked at 34
• TikTok Likes: Reached 1.2 million
• Key TikTok Video Performance: Several videos exceeded 500,000 views

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Venture Music’s strategic campaign for Deadbeat Girl demonstrated the power of combining great music with data-driven marketing to cultivate a dedicated fanbase and significant streaming growth.

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