Deadbeat Girl

Overview

In September 2022, Deadbeat Girl partnered with Venture Music to launch their debut single. With emotionally resonant music that connected strongly with the queer community and a growing presence on TikTok, the opportunity was to leverage early social momentum into a genuine fanbase. The challenge was to maintain the authenticity of their music while expanding their audience. By the campaign’s end, they had gained 240,000 Spotify monthly listeners and increased their popularity score by 34 points, alongside significant TikTok growth.

Our Approach

Venture executed a multi-phase campaign designed to drive discovery and convert social engagement into lasting fan relationships. The strategy prioritized consistent content output, with a steady cadence of single and video releases supported by tailored social media content. Paid advertising targeted their highly engaged audience, while geographically focused ads promoted live shows in key markets.

A disciplined six-to-eight-week release cycle kept content fresh and sustained audience engagement. Collaborations with other known artists amplified reach and discovery. By balancing creative storytelling with data-backed decisions, the campaign fostered both audience growth and deeper fan connection.

Key Results

• +240K Spotify monthly listeners

• Spotify popularity score +34 points

• +17K TikTok followers (+126%)

• 1.2M TikTok views (+181%)

• Growth from 33K to 258K Spotify monthly listeners in two months (July–Sept 2023)