ERNEST

Written By Brian Massengale

Overview

In December 2024, ERNEST partnered with Venture to shape the launch of his Cadillac Sessions era - his first under DeVille Records, a joint venture with Big Loud. The goal: introduce a bold new chapter rooted in classic country storytelling, cinematic aesthetics, and a hip-hop flair - while creating social moments that turned audience engagement into streaming momentum ahead of “Gettin’ Gone” (feat. Snoop Dogg).

Our Approach

Venture developed a distinct creative direction that bridged ERNEST’s country roots with modern visual culture.

Highlights included:

  • Messaging and rollout strategy for Cadillac Sessions, positioning it as a defining new era for ERNEST.

  • Producing a layered mix of visuals—combining camcorder, digital camera, wide-angle, and iPhone BTS footage—to authentically capture the occasion and create a cinematic yet lived-in feel.

  • Capturing on-location BTS and street-level footage of ERNEST and Snoop on Broadway to spark viral fan discovery moments and drive streaming conversation.

  • Seeding content to Nashville and country influencer accounts—earning 1M+ impressions, 500K views, and 50K engagements off-platform.

  • Launching a fan account to amplify key milestones and deepen community engagement.

Key Results

  • +421K total new followers across platforms (+48.5%)

  • “Gettin’ Gone” content: 12.8M organic views, 18.66% avg. engagement, 1.76M+ total engagements

  • Fan Account Launch: 330K views

  • Cemented ERNEST’s visual identity for this era—merging classic country roots with cinematic polish and hip-hop edge

Brian Massengale
Next

Zach Top