Zach Top
Overview
In February 2023, Zach Top and Major Bob Music / Bob Doyle & Associates partnered with Venture to scale what was already working. Zach had built an early following by posting country covers from his bedroom on TikTok, proof that his voice was already resonating. Our job was to turn that spark into a sustainable engine: move beyond the bedroom, raise the production, and shift the focus to his original catalog. In the years that followed, Venture has worked in coordination with Zach's label, LEO33, to support the release of two albums while driving rapid audience expansion and deepening fan engagement.
Our Approach
Venture’s approach with Zach was simple by design. Rather than overproducing the story or chasing trends, we focused on the fundamentals: showcase the songs, the voice, and the musicianship, and place Zach in environments that felt relatable, authentic, and true to the world his music comes from.
We built the early content engine from the ground up, filming, editing, and posting stripped-down performances, live vocals, and guitar-forward moments that created a direct connection between Zach and his audience. That consistency turned casual discovery into deeper engagement, while giving us a clear read on which songs and moments were worth leaning into.
When “I Never Lie” began generating standout reactions at live shows and online, we moved quickly alongside Zach’s label and management. We shifted the content strategy toward the song, increased volume across platforms, and helped turn real fan enthusiasm into sustained momentum — supporting its rise from a fan favorite to a double-platinum hit.
As Zach’s audience grew, we evolved the content alongside it, moving from intimate performance clips to high-quality live footage that gave new fans a real-time view of his ascent. Coordinated campaigns across both albums drove measurable results in ticket sales, merch revenue, and direct-to-fan engagement, while supporting Zach through milestones including a CMA New Artist of the Year win and a Grammy for Best Traditional Country Album.
Key Results
MusicAlly Campaigns of the Year 2024
12K Tickets Sold at $0.57 Avg. Cost Per Result
$211K in Merch Revenue (+977.3% ROAS)
+1.3M TikTok Followers (+870%) — 11% Avg. Engagement
+1.4M Instagram Followers (+4,313%) — 12% Avg. Engagement
+474K Facebook Followers (+655%) — 8% Avg. Engagement
Artist & Campaign Milestones
CMA Winner — New Artist of the Year (2025)
“I Never Lie” — Double-Platinum Single
“I Never Lie” — No. 1 at Country Radio
“I Never Lie” — Spotify US & Global Viral 50
Ain’t In It For My Health — Grammy Winner for Best Traditional Country Album (2026)
Ain’t In It For My Health — #1 Debut on Billboard’s Top Current Country Albums Chart