Zach Top

Written By Brian Massengale

Overview

In early 2023, rising artist Zach Top and Major Bob Music / Bob Doyle & Associates partnered with Venture to take the momentum Zach had started on TikTok and create a structure for consistent, exponential growth leading into his debut album and beyond. Over the past two years, Venture has worked in coordination with Zach’s label, LEO33, to support the release of two albums while continuing to drive rapid audience expansion and deepen fan engagement.

Our Approach

Venture developed a fan-centric campaign to introduce Zach with authenticity rather than hype. The strategy leaned into his natural charisma, distinctive voice, and nostalgic aesthetic, with early content showcasing stripped-down performances in relatable, small-town settings. This positioned Zach not only as a talented newcomer but as a torchbearer for the soul of ’90s country music.

Fans responded quickly, with viral moments fueled by nods from stars like Luke Combs and Jake Owen. As Zach’s audience expanded, content evolved from intimate lo-fi videos to high-quality live show footage, giving new fans a real-time glimpse of his ascent. Coordinated campaigns across albums one and two maintained momentum, with targeted efforts around touring, ticket sales, and merch driving significant direct-to-fan revenue.

Key Results

  • Spotify US & Global Viral 50: “I Never Lie”

  • CMA Nomination: New Artist of the Year

  • MusicAlly Campaigns of the Year 2024

  • 11,747 Tickets Sold at $0.57 Avg. Cost Per Result

  • $167,798.00 in Merch Revenue (+1095% ROAS)

  • +1.3M TikTok Followers (+870%)

    • 4.9% Avg. Engagement (14.9% organic)

  • +1.4M Instagram Followers (+4,313%)

    • 12.5% Avg. Engagement

  • +474K Facebook Followers (+655%)

    • 4.5% Avg. Engagement

Brian Massengale
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