When Corey Smith began his campaign with Venture Music, the goal was was to re-engage his long time fans, create discovery around his new music, and increase revenue through direct marketing. Corey’s fans have loved him for almost two decades, we just needed them to know he was still putting out amazing music, content, shows, and merch.

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Throughout the campaign, Corey saw tremendous success with viral social media content. Several TikTok and Facebook videos garnered millions of views, attracting new superfans to his growing community. By 2024, Venture Music identified an opportunity to deepen the connection with these superfans, dubbed “The Regulars.”

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We created a sequence where we gave fans access to unreleased songs from Corey’s “vault” that we named his “special reserve small batch songs”.  This primed his email list by adding a ton of value ahead of his suburban drawl vinyl presale to warm them up.  The results were staggering: 77% of total vinyl sales came directly from just two emails.

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Given this success, we reallocated the remainder of the vinyl presale budget to a campaign aimed at driving more email list signups. This strategic pivot ensured long-term engagement and maximized the ROI from Corey’s superfans.

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Results

• Vinyl Sales: 77% of sales were directly attributed to the email campaign.‍
• Spotify Growth: Peak monthly listeners reached 319,000 during the campaign.
• ‍TikTok Engagement: Corey’s TikTok content reached 742.6K total likes.‍
• Superfan Connection: Corey’s Pop Index rose to 46, signifying his growing popularity and fan engagement.

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Corey Smith’s campaign exemplifies the power of focused audience engagement. By mobilizing superfans through strategic email marketing and reallocating resources to sustain momentum, Venture Music not only helped Corey achieve his immediate goals but also laid the foundation for ongoing success. Today, Corey’s superfans are more connected than ever, and his influence continues to grow.

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