Ashley Ryan

Written By Brian Massengale

Overview

When Ashley Ryan partnered with Venture Music, she was an independent country artist with around 2,000 monthly Spotify listeners. By the end of the campaign, she had 220,000 monthly listeners, 1.8 million streams, and over 5 million TikTok views. Her distinct voice brought fresh, emotionally intelligent perspectives to familiar country themes. The strategy focused on showcasing this uniqueness through short-form storytelling to drive discovery and build anticipation before her single’s release.

Our Approach

We recognized Ashley’s voice as her core strength and worked backward from release day to build momentum in advance. Behind-the-scenes videos showcased her track with relatable storytelling and emotionally resonant visuals, priming audiences for the drop.

The breakout moment came when one early concept earned 4.9 million views on TikTok before the song was released. Viewers compared the lyrics to the emotional arcs of Netflix’s Ginny & Georgia. Seizing the opportunity, we created a spin-off video series linking the song to the show’s soundtrack, unlocking a wider audience and sending views soaring.

By release day, anticipation was high, and the song surpassed 1 million streams within weeks. A lean ad strategy supported this momentum by targeting warm audiences with top-performing creatives, delivering low-cost conversions and strong retention.

Key Results

  • +89K TikTok followers

  • 5M+ TikTok views

  • 30K+ pieces of TikTok UGC

  • +218K Spotify monthly listeners

  • 1.8M+ Spotify streams

Brian Massengale
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