Overview:

When BoomTown Saints partnered with Venture in mid-2024, they were a promising new act with limited traction but a strong work ethic. Amid a catalog of quality songs, one track - "How to Lose a Lady" - stood out as a diamond in the rough. Originally released in 2023, the song had quietly shown signs of organic momentum. We saw an opportunity: reintroduce the track with a compelling narrative and build a strategic campaign around it.

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Our Approach:

Venture led a re-release campaign centered on emotional storytelling and authentic fan connection. We reframed "How to Lose a Lady" as a second-chance anthem, giving the song a new moment in the spotlight.

Leaning into the song’s themes of heartbreak and relatability - universal experiences that resonated deeply with country fans - we developed a multi-channel campaign to support the release focused on:

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• Content Creation: Produced short-form content pieces highlighting behind-the-scenes footage, live performance clips, and real fan reactions to bring the story to life.
• Targeted Advertising: Ran highly optimized campaigns across TikTok, Meta, and YouTube to boost awareness, grow streams, and convert casual listeners into followers.
• Fan Engagement: Encouraging fans to share their connection to the song, creating a ripple effect of word-of-mouth promotion.

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Key Results:

This campaign proves that the right story, paired with the right strategy, can breathe new life into overlooked songs. For BoomTown Saints, "How to Lose a Lady" became more than a re-release—it became the catalyst for measurable growth and long-term fan connection.

Our campaign delivered a dramatic lift across platforms and solidified BoomTown Saints as a rising force in the country scene:

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• Spotify Monthly Listeners grew from 1,400 to 71,000 (+5,000%)
• Spotify Streams for "How to Lose a Lady" reached 122,000 in the first month‍
• Spotify Followers increased from 1,630 to 3,157, nearly doubling their follower base
• ‍Spotify Popularity Score climbed from 7 to 34, algorithmically establishing the band in their genre‍
• YouTube Views jumped from 210,000 to 415,390 in the first two months, showcasing organic cross-platform growth

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