BoomTown Saints came to Venture Music mid 2024 as a newer artist looking to kickstart their discovery process. With minimal momentum at the time, they were eager to grow their audience, establish their social brand, and increase engagement across streaming platforms. Despite having a catalog of exciting music, their 2023 release "How to Lose a Lady" stood out as a track with untapped potential, and we saw an opportunity to make it shine.

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We began by analyzing BoomTown Saints’ existing catalog and identified "How to Lose a Lady" as a song worth revisiting. Though originally released in June 2023, it had shown consistent organic traction. By convincing the band to re-release the track, we created a fresh marketing narrative around it while leveraging their other new music to maintain momentum.

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Content Strategy

The campaign focused on telling an authentic story through their music. We highlighted themes of heartbreak and relatability that resonated deeply with their audience. The strategy included:

• Organic Content Creation: Short-form video content emphasizing behind-the-scenes moments, live performances, and fan reactions.
• Advertising Campaigns: Targeted ads on social platforms to expand reach and drive Spotify streams.
• Community Engagement: Encouraging fans to share their connection to the song, creating a ripple effect of word-of-mouth promotion.

This multi-pronged strategy worked to amplify both organic discovery and fan-driven engagement, ensuring the track reached its full potential.

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Key Results

• Spotify Monthly Listeners grew from 1,400 to 71,000, a remarkable 5,000% increase.
• Streams for "How to Lose a Lady" reached 122,000 in less than a month.
• Spotify Followers increased from 1,630 to 3,157, nearly doubling their fan base.
• Spotify Popularity Score climbed from 7 to 34, establishing them as a rising act.
• YouTube Views jumped from 210,000 to 415,390, showcasing strong cross-platform engagement.

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By focusing on untapped potential and leveraging strategic content and advertising, Venture Music helped BoomTown Saints achieve measurable growth and lay the groundwork for future success. The band’s re-released track, *How to Lose a Lady*, serves as a testament to the power of revisiting overlooked songs with a fresh perspective.

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