Overview:

When Ashley Ryan first came to Venture Music, she was an independent country artist with under 1,000 monthly Spotify listeners and no formal team behind her. What she did have was a distinct voice - one that took familiar country themes and reimagined them through a fresh, emotionally intelligent lens.

Rather than chase mainstream trends or overproduced visuals, our goal was to build a strategy that showcased Ashley’s unique perspective while leveraging the power of short-form content to drive discovery. What followed was a perfect storm of viral resonance, creative responsiveness, and strategic execution.

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Our Approach:

From day one, we recognized Ashley's voice as her superpower. Instead of starting with a polished single release and hoping listeners would follow, we worked backwards - building momentum before the music ever officially dropped.

We started by scripting and producing a series of short-form videos designed to showcase Ashley’s unreleased track in a relatable, cinematic way. These clips leaned into storytelling, placing the lyrics front and center against simple but emotionally evocative visuals. The idea was to test resonance and prime the audience for release.

The Breakout Moment
One of the first video concepts took off (8 million views) before the song was even available on streaming platforms. Comments poured in from users saying the lyrics reminded them of the emotional storylines in Netflix’s Ginny & Georgia.

Instead of letting that moment pass, we quickly pivoted to capitalize on the unexpected association. We developed a spin-off series directly connecting the song to Ginny & Georgia, framing the narrative as if Ashley’s music were part of the show’s soundtrack. This move unlocked a broader fanbase and sent views skyrocketing into the tens of millions.

The Release
By the time the single dropped, we had already built significant anticipation. Fans were invested—not only in the song, but in Ashley’s voice and story. The song surpassed 1 million streams within a few weeks, a major milestone for a fully independent artist with no prior base.

Targeted Advertising
Behind the scenes, we bolstered organic virality with a lean but effective ad strategy. Using top-performing social creatives as ad assets, we targeted warm audiences who had previously engaged. The result was low-cost conversions and strong retention, further fueling streaming growth.

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Key Results:

Ashley Ryan’s viral success wasn’t a fluke - it was the result of a genuine talent creating a thoughtful strategy, then delivering a product that lived up to the hype. Her path forward is now wide open. With an engaged audience, a viral hit, Ashley has the foundation she needs to maintain a lasting and profitable career in music.

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• TikTok: +89,000 Followers
• TikTok: +5 Million Views
• Spotify: +127,157 Monthly listeners
• Spotify: +1.8 Million Streams

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