Blog
From artist development insights to best practices and news, the Venture team shares how we think, what we’re learning, and where the music industry is heading.
Ninja Marketing: A Guide to Native Content
The idea is simple - create an ad that blends into its surroundings; an ad that, at first glance, doesn’t look like an ad.
Using TikTok as an Artist: Where to Begin?
You’re twenty minutes into your meeting, discussing all of the possible marketing strategies for your next release. Finally, someone pops the inevitable question: “Are you on TikTok?”
5 Things You Should Do Anytime You Release Music
You made it. You got your feelings into a record. You’ve uploaded it to your distribution platform of choice and it’s set for release. Now what? There are many angles to take when promoting new music, but here are some simple organic marketing building blocks for any new release.
Putting Your Marketing Plan into Context
Nothing we do happens in a vacuum. Every decision we make in the context of an album release ultimately effects other aspects of your career in important and unique ways.
Create a digital marketing strategy to control the effects of COVID-19
5 tips to help you connect with fans, develop your career, and make money while you’re stuck at home.