We’ve all experienced it. You’re twenty minutes into your meeting, discussing all of the possible marketing strategies for your next release. Finally, someone pops the inevitable question: “Are you on TikTok?”

‍

You’re probably already aware of the engine that TikTok has become over the past year. Let’s be real, when’s the last time you’ve seen a song top the charts that hasn’t had at least some kind of traction from TikTok? Forming a TikTok campaign is becoming increasingly important for artists and their teams. If you’re ready to accept the ultimate challenge, but not quite sure where to start, here’s some helpful beginner tips to keep in mind:

‍

So, how do you begin?

‍

Follow the Trends

‍

As you first dive into TikTok, get familiar with the top songs and influencers within the app. Spend time digging up the popular patterns that make videos hit virality. You can begin your research by scrolling through your “For You” page and following similar artists and well-known users that post frequently to easily keep track of what’s hot. 

‍

Find the Balance Between the Current TikTok Trends and your Artist Brand

‍

You might have already built a specific aesthetic for yourself across the internet and are afraid that participating in the TikTok craze could throw it off. The good news is that no one on TikTok really minds if your content spills out of the brand you’ve created for yourself. Take note of any and all popular trends that interest you and ask yourself: “If I had created this trend, how would I have done it?” 

‍

Don’t be Shy: Take Risks

‍

No one is going to make you dance if that’s not your thing. However, don’t be afraid to step a bit out of your comfort zone when it comes to posting videos of yourself on TikTok. This is the perfect platform to showcase your creativity without feeling the pressure of doing it “correctly” and no one is going to “cancel” you for experimenting new ideas. Use your artistic abilities and show the world what you’re capable of! You never know, in a matter of hours, you may find yourself with ten million views.