Venture Music spearheaded an all-encompassing marketing campaign for Skillet, focusing on both direct and social channels. Key steps included:

• Direct Marketing Overhaul: Cleaning and reactivating a 100k-strong email list, engaging fans through SMS, and promoting their newly launched Skillet app.
• Content Strategy and Social Media Management: Ideating, producing, and posting dynamic content to generate buzz across platforms like TikTok, Instagram, and YouTube.
• Influencer and UGC Campaigns: Partnering with influencers and launching a custom social media filter to drive user-generated content, amplifying album promotion.
• Targeted Advertising: Designing and executing a comprehensive ad strategy on YouTube, TikTok, and Meta platforms to reach both established fans and new listeners.

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Despite tight deadlines and competition from major releases in the rock genre, including Linkin Park, Venture Music navigated these challenges with creative solutions and close collaboration with Skillet’s management.

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Results:

The campaign yielded exceptional results, establishing Revolution as a standout release:

• The album amassed 18.5 million streams within the first two months of release.
• Skillet's monthly Spotify listeners surged from 8.5 million to 10.6 million, a 24.7% increase.
• Songs from the album were added to over 2 million playlists on Spotify.
• Viral moments around the song "All That Matters" generated over 5 million views across social platforms, driving engagement and discussion.
• A simultaneous campaign for the band’s book Kingdom of Rock sold majority of inventory, bolstered by targeted discounts and direct marketing.

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Key Data:

• 18.5M streams for Revolution within 2 months.
• Spotify monthly listeners grew from 8.5M to 10.6M (+24.7%).
• 2M+ playlists featured songs from the album on Spotify.
• 5M+ views across social platforms for viral videos around "All That Matters."
• 100k email list reactivated, driving direct fan engagement and sales.

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