Margo Price
Overview
Over six months (April–October 2025), Venture partnered with Loma Vista Recordings and Red Light Management to amplify Margo Price’s fearless voice around the release of Hard Headed Woman, now nominated for a Grammy for Best Traditional Country Album.
The campaign focused on driving social and streaming growth, reenergizing cultural relevance, and expanding her reach among younger listeners. By release week, Margo’s fanbase skewed significantly younger and more female, led by explosive growth among women 18–34 on TikTok.
Our Approach
We built a strategy rooted in Margo’s unfiltered authenticity and her ability to connect through conviction and truth.
Key pillars included:
Real-time cultural engagement: Leveraging politically charged moments - from her Jimmy Kimmel Live! performance to viral festival statements - to drive awareness and high-volume conversation.
High-performing creative: Establishing a cohesive visual identity across organic and paid channels through custom content capture and unified social branding.
Audience expansion: Targeted content and paid strategies broadened Margo’s reach beyond core Americana fans, successfully shifting her demographic toward young female listeners aligned with streaming growth.
Efficient media amplification: Highly optimized paid campaigns maximized reach and impact, converting cultural buzz into measurable audience growth.
Key Results
Overall Growth
+110K new followers across platforms (+21%)
20% increase in Spotify monthly listenership
2.5M+ total campaign streams
Audience Impact
Major demographic shift toward young female listeners, led by strong growth in women 18-34
TikTok: +586% total growth, with young female segments up 580-640%
Instagram: Female 18-34 audience up +15%, strengthening core streaming cohorts
Conclusion
The Hard Headed Woman campaign captured Margo Price’s defiant spirit, delivering measurable growth and cultural resonance. Through authentic storytelling, strategic media, and creative agility, the campaign reenergized her fanbase, expanded her audience, and solidified her place as one of Americana’s most fearless voices.