Working with Bishop Ivy in 2019 was an important case study in the true potential of digital marketing today.

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Cam Crowley, aka Bishop Ivy, is a recent high school graduate from Dallas with an undeniable talent for writing and producing alternative pop music.

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Venture was able to come on board prior to the release of Bishop Ivy’s debut EP, helping management create a brand for the new project by facilitating photo and video projects.  

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In an effort to help generate real, organic listeners on Spotify, we started creating our own mood-based playlists. Realizing that we could create social ads that capture new listeners, we could ultimately help push Spotify’s algorithm by associating our client with the top relevant artists in their genre.

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Sad, But Make It Pop now has almost 50,000 followers and generates 25,000 streams for our client each month. Two months after launching this playlist, the lead single was added to Spotify’s Mellow Morning, without any solicitation. That official playlist placement has now generated 250,000 streams and 120,000 new listeners for our client.

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By focusing on digital marketing to drive early stage growth, we’ve been able to help build a foundation of real engaged fans across the globe before our client plays his first show.

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