There comes a time for every artist when they make the decision to transition from viewing music as a hobby to trying to make an actual career for themselves. As with all industries, the independent artist’s success is highly dependent on the team they surround themselves with. While the size, composition and complexity of each team varies from artist to artist, the fact remains that knowing when and how to effectively build your team is one of the most important steps in ensuring a successful career in music. 

Partnerships between musicians and social media influencers have created some of the most popular and impactful forms of marketing over the past few years. While there’s endless opportunities of engaging the new and exciting approach, it can also come across as an expensive investment that seems too overwhelming to include in your next campaign. 

Before you completely scratch a social media influencer partnership off your list, let’s go over some creative and effective ways you can plan to build your social media influencer collaborations. 

The idea is simple - create an ad that blends into its surroundings; an ad that, at first glance, doesn’t look like an ad.

You’re twenty minutes into your meeting, discussing all of the possible marketing strategies for your next release. Finally, someone pops the inevitable question: “Are you on TikTok?”

You made it. You got your feelings into a record. You’ve uploaded it to your distribution platform of choice and it’s set for release. Now what? There are many angles to take when promoting new music, but here are some simple organic marketing building blocks for any new release.