Big Yellow Dog provided us an opportunity in 2018 to help push a song off Logan Mize’s LP, Come Back Road. “Better Off Gone” was over a year old at that point but the label felt the track had gone unnoticed during the album release cycle. They wanted to create a digital marketing strategy and test the waters before going all in on a major budget PR & Radio campaign.

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Using a new music video to kickstart growth, we were able to create ad spend strategies that helped catapult the track above and beyond expectations.

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“Better Off Gone” ultimately became Logan’s top single across all platforms in just over 3 months.

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Most notably, we were able to translate paid views on YouTube into real algorithmic growth. Paid views accounted for the majority of our early view counts.

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